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JULIE CLARK | Creative Director

In the news
2007 State of the Union (video)
CNBC “I Am American Business” (video)

Julie Clark, a former English and art teacher, founded The Baby Einstein Company in 1996. Her goal was to provide fun, interactive ways to expose babies and moms to the arts and nature. Julie’s first two videos — Baby Einstein and Baby Mozart — were filmed in her basement using borrowed equipment, and edited on a home computer.

Five years, 30 children’s books,10 videos, and six music albums later, Julie sold Baby Einstein to The Walt Disney Company for an undisclosed sum. In 2001, the year of acquisition, the company’s sales exceeded $17 million, and Baby Einstein-branded products could be found at retailers nationwide.

Prior to the sale to Disney, Julie and the story of Baby Einstein were covered extensively by the national media, including appearances on The Oprah Winfrey Show, Entertainment Tonight, Live! With Regis and Kelly, The View and The John Walsh Show, and feature articles in USA Today, The New York Times, The Washington Post, The Wall Street Journal, Los Angeles Times, Time Magazine, People Magazine, Redbook, Elle, Entrepreneur, Parenting Magazine, Child Magazine, Baby Talk and Working Mother.

Julie’s new venture is a return to familiar territory — creating and incubating new brands. Aigner Clark Creative combines her love of the creative process with her commitment to charitable-giving. The first brand developed by Aigner Clark Creative — The Safe Side — was launched in May 2005 and benefits The National Center For Missing & Exploited Children (www.missingkids.com). The Safe Side’s first home video — Stranger Safety — was awarded three Emmys and named 2005 Video of the Year by Parenting Magazine.

Julie is a two-time breast cancer survivor, and recently authored a children’s book that helps mother’s explain cancer treatment to their children in an optimistic and loving way. The book, called “The Best Medicine,” will be published by Harper Collins in Fall 2010. As a breast cancer survivor, Julie also is a proud supporter of the Pink Ribbon Foundation (www.thepinkribbon.org), an all-volunteer, non-profit organization that provide funds to cancer patients.

Julie is the recipient of Ernst & Young’s “Entrepreneur of the Year Award,” as well as Working Mother’s “Entrepreneur of the Year Award” in three categories — Most Philanthropic Company, Most Innovative Business and Best Small Company. In 2003 she received The Distinguished Alumni Award from The College of Arts and Letters of Michigan State University.

Julie presently lives in Colorado with her husband and two daughters. Along with her business and philanthropic interests, she has returned to teaching literature and poetry to middle school students.

BILL CLARK | Development Director

Bill Clark’s career has combined his love for entrepreneurship, innovation and graphic design. During the 1970s, he worked with several alumni of Lippincott & Margulies and Raymond Lowey at a small design firm in New York that specialized in corporate identity and brand management. Among other accomplishments, the group created the Mead corporate identity program (seen on spiral notebooks) and designed the user interface common to most cash machines in operation today.

In 1979, Bill founded The Center for Aerospace Education at Drew University to pioneer the use of laser videodisc as a publishing medium. Two years later he founded Optical Data Corporation to commercialize the Center’s work. During the next 12 years, Optical Data published numerous inter- active video products, including Windows on Science, the first videodisc-based textbook. The company also developed early versions of graphics-based browsers and navigators. In 1991, Bill was named an “Educator of the Decade” by Electronic Learning and an “Entrepreneur of the Year” by Ernst & Young.

While serving as executive director of the Entrepreneurial Education Foundation, Bill and his wife, Julie Clark, launched The Baby Einstein Company. In 1998 he joined the company full-time as director of business affairs. Together the Clarks created the developmental media market, established Baby Einstein as a world-class brand, and grew the little-company-that-could into a highly profitable enterprise. The Walt Disney Company acquired Baby Einstein in November 2001.

Bill presently is the Managing Director of The Safe Side, and a Trustee of Drew University.